Powering Up         Manhattan's Els

Problem

Design a photography exhibition about the 74th Street powerhouse for the screening room at the New York Transit Museum. The exhibition is a supplement to the ElectriCity exhibition, and therefore needs to relate.

Solution

ElectriCity has a young and fun feeling, as it is an interactive exhibition; Powering Up Manhattan's Els is a quieter experience for an older audience. Therefore, design elements like the line representing the flow of electricity and the color palette were incorporated in a way that reflected this difference.